If you follow our social media activity, you might have heard the STEAKS® Contact Wear Collection will be discontinued. Whatever stock is left is the final stock of the Contact Wear Collection, which has become the #1 protective apparel in Roller Derby. We are discontinuing the collection and starting something new in 2023. If you want to find out why, keep on reading!
Why our Epic Sale has turned into a final sale!
In the past few years, we have all watched the world change dramatically, and we, the founders of STEAKS® Contact Wear, have changed with it. The #metoo and #blacklivesmatter movements, the COVID-19 pandemic, the war in Ukraine and record heat waves this past summer are only some of the recent topics that have opened the narrative on long overdue changes that society needs to get on with. We have decided to take the first steps in a direction we see as the only possible one.
A Collection Based on Core Values
We have spent the summer discussing the future and sharpening the vision of our brand and have decided to design and produce a new collection based on three core values:
- Functional Design
These core values will be our guide, our beacons of light for all future business decisions and communication. In the next few weeks and months, we will reveal how these core values will affect our future, the brand and the new collection.
A Brand Based on a Mission
One thing that will not be changing is our brand mission. We will continue our path to enhance the experience of women and gender-diverse athletes. We have been doing this for 9 years, and even after 9 years, we gotta say... there are still not enough functional or inclusive high-quality choices available for womxn athletes. After 9 years, we are convinced we are the most suitable brand to solve this problem. It is time we solve this problem for all! Currently, we are the #1 protective apparel brand in Roller Derby. Our goal is to become the #1 brand for protective apparel for all women and gender-diverse athletes..
We are building something new.
The current Contact Wear Collection is not the only thing we are leaving behind. Come 2023, we will rebrand! We are dropping our old name, STEAKS® Contact Wear, and are releasing the new collection under a new name.
One of the reasons for this is that we wanted to have some fun! We believe having fun is a sustainable way to work. Having fun will increase the energy and passion we put into our work. And boy, are we fired up and ready for this new start! Our new vision deserves new colours, a new design, and a new name.
We are excited that we’ll finally be able to share these new ideas with you in the next few weeks and are looking forward to taking you along for the ride. But first, we will spend the final weeks of 2022 wandering down memory lane while we say bye-bye to STEAKS®.
These next few weeks will be our way to say THANK YOU! From the bottom of our hearts, thanks to everyone who has supported our small, female-owned business in the past years. We thank you for your trust! We thank you for the conversations and your kind words. We hope you will keep supporting us under a new name.